A package-first website for a fibre internet and TV provider, with offers tailored to each town it serves.

The Zone website
The Zone website

The client

The Zone is a fibre internet and TV provider that started as a local internet provider in 2000. Its network now reaches more than 25 settlements in Central Northern Bulgaria, including Pleven, Levski, Belene and Svishtov.

Industry
Telecom
Location
Northern Bulgaria
Scope
UX/UI designWordPress developmentPackage configurator
The Zone website displayed on a tablet on a stone desk

The challenge

Offers differ from town to town, and customers compare providers on price and speed first. The site had to show every visitor the packages available where they live, make speeds and prices easy to compare, and serve both home and business customers.

What we did

  • Built a package selector: pick your town, choose internet with TV or internet only, and see only the offers that apply.
  • Designed package cards that put price, download and upload speed and what is included side by side, with prices in both leva and euro.
  • Added a coverage map and separate journeys for home and business customers.
  • Gave the Next TV service, additional services and help their own sections, with the phone number always one tap away.
The Zone homepage displayed on a laptop on an upholstered bench
The ZoneMobile experience
The Zone mobile website displayed on two smartphones on a stone desk

The outcome

Customers see the right package for their town in seconds and can order it straight away, and the team updates offers and prices themselves.

thezone.bg